The Strange Times

This "Unconventionally Conventional" is a striking campaign that challenges conventional standards and celebrates the allure of uniqueness. Glamorous girls donning enchanting floral dresses, exude elegance and charm and are engaging in unorthodox activities that defy expectations. Gracefully biting a cactus, vehemently ironing a "Papad" (disc-shaped edible food) and flawlessly styling her hair while she rests upside down on a chair are elucidating uniquely unorthodox acts. While the protruding message lies in fearlessly embracing individuality no matter how unconventional it might seem, it is setting the precendent of staying true to who you are and believing that we're all masterpieces.