In this ground-breaking campaign, the idea was to shatter the mould of traditional fashion imagery. With audacious intent, this captivating campaign dared to feature headless women. While the world continuously pays attention to the faces of the brand, my vision sought to stir a deeper connection—urging individuals to see themselves, their desires, and their dreams embodied within these enigmatic, headless figures. Through captivating visuals, we celebrated individuality, encouraging everyone to find their own style and embrace their unique desires and aesthetics. Moreover, with a nostalgic touch, we aimed to revive lost elements in the realm of fashion.
